Wednesday, December 17, 2008

Adsense: How To Start Using Adsense to Increase Ad Revenue

By Darrel Hawes

Adsense is a service owned and operated by Google. Adsense lets website owners earn advertising dollars by showing ads on their websites. Google supplies the text, image and video ads that show on websites in the Adsense network. Which advertisements appear is determined by the keywords and content that exists on the website.

For many website owners, the Google Adsense program is a big part of their advertising arsenal. Adsense's popularity can traced to at least three factors. Ads in the Adsense program normally do not disrupt the flow of reading as do similar ads which people are used to interacting with online. Not to mention relevance; due to Google's system for matching ads to the the specific content on websites, the ads can be expected to closely match the theme of the page on which the ad is found.

The way Adsense works is this. A website visitor clicks on an advertisement on a web page. This action generates revenue for the website owner, from a few cents up to one dollar or even more. The specific ads are drawn from the Adwords advertisers network.

Website owners might be tempted to click on ads on their own sites, as clicks earn them money. As one may expect, Google has methods for detecting actions like this, which is referred to as "click fraud." When a webpage is displaying signs of click fraud, a website owner might be banned from the Adsense for life.

Website owners can subtly persuade visitors to click on ads through the use of three primary methods:

Employment of various kinds of traffic getting techniques to generate visits to the site.

The use of excellent content on their websites, with the goal of displaying higher-revenue generating advertisements.

Persuasive sales copy which naturally makes readers want to click on the ads. Some website owners write phrases like these: "Sponsored Links" or "Advertisements". It should go without saying that it violates Google's Adsense terms of service utilize such blatant comments as "Click on these links". - 16069

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