Product branding is a very important part of promoting any product you create. Whether it's "soft" items such as electronic books, courses, or music, or tangible items such as clothing or other shippable items, you need to have a name. You need an identity that people will remember, not just the name of your product, but those catchy little phrases that stick in people's heads.
Marketing is a big industry, and there is good reason for this. It does you no good to have that amazing invention if no one knows it exists. It is hard to sell something that no one sees. These days we are overloaded with information, ads and sales pitches. You need marketing to capture the attention of others. You need something different.
So the hard part is done, you've got your new product, or at least a prototype. Now we find ourselves at the step of product branding, finding that interesting but easy name that people will remember. You want your product seen, understood, and purchased. You want the repeat business. With product branding you can assure that your good name will be remembered.
The last thing you want is to slip into obscurity. You also don't want that catchy name you thought of to fall into someone else's hands. Branding your product and taking the steps to protect that concept and name is worth your weight in gold. Then when you are ready to do your marketing you can be assured that your money will to toward selling your product, not someone else's.
There are several approaches to branding: Individual product branding gives a unique identity to a product, but does not link it to other products, therefore it is difficult to ride on the success of your previous products. Family branding gives you the umbrella of an already established brand.
You can also team up with other companies to take advantage of the success of others through an approach known as co-branding. This brings together the market share of both companies with a synergetic force with the idea of providing an improved product through joint ventures.
Check with your local Small Business Administration office for assistance and information on product branding. It's well worth your time to do your homework and understand the steps to creating and registering your product branding. The cost for product branding is low in comparison to the average ad campaign.
Product branding is an important part of your product development cycle. What's so important about a name? It can be your goldmine to repeat business and recognition by the market you value. You have the right to success, and knowing your rights by law can bring you from start up obscurity to a multi-million dollar corporation. - 16069
Marketing is a big industry, and there is good reason for this. It does you no good to have that amazing invention if no one knows it exists. It is hard to sell something that no one sees. These days we are overloaded with information, ads and sales pitches. You need marketing to capture the attention of others. You need something different.
So the hard part is done, you've got your new product, or at least a prototype. Now we find ourselves at the step of product branding, finding that interesting but easy name that people will remember. You want your product seen, understood, and purchased. You want the repeat business. With product branding you can assure that your good name will be remembered.
The last thing you want is to slip into obscurity. You also don't want that catchy name you thought of to fall into someone else's hands. Branding your product and taking the steps to protect that concept and name is worth your weight in gold. Then when you are ready to do your marketing you can be assured that your money will to toward selling your product, not someone else's.
There are several approaches to branding: Individual product branding gives a unique identity to a product, but does not link it to other products, therefore it is difficult to ride on the success of your previous products. Family branding gives you the umbrella of an already established brand.
You can also team up with other companies to take advantage of the success of others through an approach known as co-branding. This brings together the market share of both companies with a synergetic force with the idea of providing an improved product through joint ventures.
Check with your local Small Business Administration office for assistance and information on product branding. It's well worth your time to do your homework and understand the steps to creating and registering your product branding. The cost for product branding is low in comparison to the average ad campaign.
Product branding is an important part of your product development cycle. What's so important about a name? It can be your goldmine to repeat business and recognition by the market you value. You have the right to success, and knowing your rights by law can bring you from start up obscurity to a multi-million dollar corporation. - 16069
About the Author:
Author Rachel L. Matagaster writes product branding, business and web based business articles, connecting new ideas to prosperity thinking.
