Friday, December 19, 2008

How To Budget Recruiting With An Employee Referral Program

By Cade Krueger

One of the best ways to look to find the right candidates for your corporation positions is to use a solid ERP (Employee Referral Program). It can be the difference between you finding success and falling flat on your face in a challenging economy.

As many marketers know, word-of-mouth marketing is crucial in pushing any product and the same can be said for recruiting job candidates. Candidates choose jobs based on the possibility of working with peers on exciting projects that they can be motivated about.

A challenging market requires you to be smart with your budgeting and employee referral programs allow for you to find candidates without the cost of head hunters or external recruiting tools. Those other avenues like online advertising are necessary, but you need to use your ERP.

As a company working as one unit to find candidates will always find more candidates than a recruiting department, no matter how hard they work. Candidates want to hear from peers that they will be working along side unlike a biased recruiter.

You have to be careful to make sure that your employees are being used wisely so they are not distracted from their work and that they don't get frustrated. It can backfire and hurt you, them, and the candidates.

It is necessary to use web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates talking to your employees. Putting a face to your college candidates and experienced candidates will give them more of a reason to join your company.

It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.

These sites need to be well marketed and branded. The engagement pages from EnticeLabs TalentSeekr product allows for candidates to peek into your potential culture and exciting projects for your candidates. They do a great job of search engine marketing for numerous sites and they are worth looking at. - 16069

About the Author: