Saturday, December 13, 2008

Nobody cares about your company, They want a SYSTEM!

By John Wallen

You have everything now in your mind and have studied the orac value of the products, the record growth, how they are debt free, all the sales material and websites, every testimonial, have every phone number of your uplineyada yada yada.

People get rich in this world by solving other people's problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one! "Congrats, you own the hottest networking business in the industry! Now go get them tiger!"

Product and comp plans don't make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers, sell them your product, and then deliver the goods.

These machines (ads and marketing) should be doing the work for you. All you need to do is push the "Go Button" and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.

This way you have a result that's predictable. Provide them with a system that gives them great results. They do not care about price points, and comp plans and what have you. Give the what they desire like a workable system, and you will be successful like never before.

If you want to bring in customers, create the machine that will do that. Get going on learning marketing skills, this how you will sell your products. Then a duplicatable and effective system needs to be put in place, and your business will create a ton of success.

Seriously, this is a lot more easier to accomplish then you might think. You can't blame yourself when everything you were taught was the wrong way to run a business. Old school is just that OLD, and it doesn't work. I lost a whole year using them, and then I found out my sponsor was failing with those old techniques as well. - 16069

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