Have you ever wondered how the so-called internet marketing gurus can send out a single email and make enough money to buy some fancy car, or so they say?
Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the "gurus" don't tell you is that there is in fact a way to reproduce those kinds of results.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
No buyers means no profit, so even if your list has a million names on it, so what? They are just taking up space on your website and probably wasting a lot of your time as well.
What is the real "secret" then? It's not really a secret at all, and it's not even complicated. It's having people on your list who want to buy from you.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
I guess 1-2% isn't bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.
So what do you really want? A list of 25,000 where you have to get at least a 1% response rate or a smaller list of 2,500 or so who buy like crazy from you every time you send out an email to them.
The huge lists, in all probability, do not really pull in a 1-2% response. Who do they think they are kidding, anyway? A response of around 0.05% is probably more the norm. And who needs that? You'd need an even bigger list just to get 250 sales out of your mailing. Thanks anyway, but I don't think I'm interested in that, and I doubt if you would be either.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell. - 16069
Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the "gurus" don't tell you is that there is in fact a way to reproduce those kinds of results.
The secret is that they have a buyer list. It's a buyer list, not a mailing list. And there's a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
No buyers means no profit, so even if your list has a million names on it, so what? They are just taking up space on your website and probably wasting a lot of your time as well.
What is the real "secret" then? It's not really a secret at all, and it's not even complicated. It's having people on your list who want to buy from you.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
I guess 1-2% isn't bad if your list is huge, but what if you could send an email to a list of 2,500 people and get 10% of them to buy? That would be 250 sales for you.
So what do you really want? A list of 25,000 where you have to get at least a 1% response rate or a smaller list of 2,500 or so who buy like crazy from you every time you send out an email to them.
The huge lists, in all probability, do not really pull in a 1-2% response. Who do they think they are kidding, anyway? A response of around 0.05% is probably more the norm. And who needs that? You'd need an even bigger list just to get 250 sales out of your mailing. Thanks anyway, but I don't think I'm interested in that, and I doubt if you would be either.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell. - 16069
About the Author:
Robert Alan Lamson writes about online businesses and marketing, as well as general-interest topics. He recommends this resource for building quality mailing lists.
