Thursday, November 27, 2008

Finding Good Joint Venture Partners on Article Directories

By Stu McLaren

A couple of days ago I was asked a very interesting question, the answer of which you might also want to know. So, the question was: "I want to create a joint venture partnership with people I encounter on article directories. However, there are so many and different people there and I can't make up my mind who is worth pursuing and who isn't". Well, the question is a really interesting one and here is my answer:

You are right. There are a wide variety of people on articles directories, and the key there is you are going to want to develop your own filtering system to decide who you want to work with and who you do not. Generally, here are a couple of things that I like to look for. Number one Am I getting a good vibe from it the person's message. Are they in it for the long haul?

Long-term cooperation is what interests me. I don't look for short relationships because I hate when we are together for a few weeks and then everything is over. Long-term cooperation is what matters for me most. Besides, I always dig to see if the people, who I am considering as potential partners have experience - i.e. if they have had past partnerships and if they did - how was it? I sometimes even get in touch with former partners of the people I am interested in doing business with.

For example, recently a very well-known marketer contacted us to do affiliate management for them. One of the first things that I did was I contacted somebody else I knew they worked with and had done work with them in the past and said, "What was your experience like?" And that was eye opening. I learned a lot by asking that question.

Another factor to take into consideration is how they market to their clients. Subscribe for their list and see for yourself. The way they communicate with their list tells a lot. You might love their list, or you might hate it - the feeling is precious anyway.

Another suggestion I can give is to become a customer of the people you are interested in. I guess this might be an extra mile to go but it will give you hands-on experience about the way they treat their customers.

A good way to see a potential JV's conversion is to join their affiliate program because you can see exactly how many people you send to their website and how many people buy. So you could see if it is a good selling product just by becoming an affiliate of them and then marketing their own product. - 16069

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