Sunday, December 28, 2008

Can You Make Money With Your Blog?

By Randy Baustert

There are several types of business models that entrepreneurs use to make money blogging.

A popular way to monetize your blog is to sell advertising space to other people or companies that have a product or service to sell.

A similar but different method is to blog on a certain topic or in a certain niche wher you can suggest products or services to your readers in exchange for a commission.

Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If selling advertising is your main goal you have a couple of choices, you can use established services that are ready to go or you can go out on your own and look for sponsors for you blog.

With the first method, you can find third party services like Google Adsense and Yahoo! Publisher Network that almost instantly provide advertising for your blog.

This saves you the work of finding prospects and recruiting them to your advertising program.

However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Searching and finding your own clients willing to place sponsored ads on your blog definitely has the potential for creating a much better income but it will take more time and effort to get the ads on your blog.

If you are working in a niche that you know well the first thing you should do is try to contact others in that niche that you think might benefit from advertising on your blog.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

Sometimes they will establish their own company blog that will provide information about their company and product.

Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company's customers and to create positive associations with the brand in consumers' minds.

As you can see these are only a couple of ways you can make money with your blog there are many more ways and you might be surprised at the offers you get if your blog becomes popular. - 16069

About the Author: