Wednesday, December 31, 2008

Lead Generation For Your MLM Business

By Jeff Dedrick

Lead generation is one of the hottest buzzword popularly used in today's online business. Most gurus state that it is the future of targeted advertising. Many online businesses have used this service and have had astonishing return on investments (ROI) and high sales figure. At present even more people are implementing this service in to their online businesses to get quality leads for their business.

There is no denying the fact that a steady supply of leads is the life line of any MLM business. Even though MLM leads are normally quite expensive, it is possible to generate free leads online. Free MLM leads do help as they do not affect your return on investment adversely.

One of the more popular ways of generating leads, with today's generation, is video marketing. All you need to do is to create a few videos and post them on free sites such as you tube. These videos attract an astonishing number of visitors and the leads generated are mostly good quality leads. By good quality leads I mean pre-qualified leads that have a higher chance to get converted. Adding interesting tips and information to the videos will get a viewer's attention for longer. You can use the same technique on your website as well, where you can post short video presentations that answer frequently asked questions. The more clarity the visitors find in your information, the more they'll trust you. The credibility of your online MLM business is what actually decides its fate.

Optimizing your website for relevant and targeted keywords also helps in attracting quality traffic. By 'quality' traffic, we mean visits that get converted to leads. Believe it or not, your website does affect your sales figures. Successful businesses realize this and strive to create a strong web presence. How do you create a strong web presence through your website? The answer is simple. Your website must be able to address the visitors' concerns. A website for MLM business should be as informative as possible and should be able to capture leads through forms such as 'contact us' or 'request for information'.

You might consider adding a call back option which can be used by interested visitors. Create a blog and include useful information regarding the product or services you market in your blog posts. Update the blog regularly because search engines love fresh content.

Submitting Press Releases and posting article (with rich keywords) also help you to generate quality leads to your site. The article must contain information which is relevant to your niche and the Press Release must be remarkable. You must include'Media Contact' in the PR. This helps you in two ways, the first thing is it helps to build a strong link back to your website and increase search engine rankings. And the second benefit is, out of 10 people at lease 3 who read you articles and PR will visit the website, and some may even contact you directly by getting info from Media contact. You can generate hundreds of leads by making implementing these kinds of strategies. - 16069

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