Wednesday, December 31, 2008

Increase Traffic With Proper Online Advertising!

By Don Bethune

Everyone can have a website these days, but it takes talent to get a lot of traffic without spending a lot of money. It is not all about traffic, but the right kind of traffic. It all starts with a well thought out marketing strategy.

There are many ways to increase traffic to your start up website. You are only limited by your money, time, and creativity. In order to be successful in your advertising there are some steps you need to take before begining.

When you first tackle advertising, it may seem that putting your name anywhere and everywhere is a good idea. However, quantity is not nearly as important as quality. Instead of putting your name everywhere, put it where your potential customers are more likely to be.

Don't spend your precious time trying to sell your home-made beef jerky to vegetarians. While they may applaud your enthusiasm and original use of spices, they are not too likely to purchase from you. Similarly, you wouldn't want to advertise to traffic on office supply sites; its just too random for some people. Knowing your audience will save you time and money, and that is the goal.

Now that you have thought about the type of people you want to advertise to you need to find them. One possibility is hooking up with one of the hundreds of websites that generate lists of people, organized by their expressed interests. Those lists will enable you to focus your advertising and increase traffic.

These websites are much easier to find than you might initially think, and are usually very affordable. Reputable mailing list merchants will have email lists that are readily available categorized based on past purchases and major life events, and a variety of other variables obtained from surveys or public data. Many of these lists will come with a guarantee if the address information is incorrect so you arenat wasting your advertising dollars on a mailbox no longer in use.

Even though email lists are a very cheap and effective way to increase traffic, but some precautions are also needed. In order to conform with the spam laws you must include a unsubscribe link near the bottom of the message. That simple link will keep your messages legal! Usually, however, your list will contain more potential buyers than unsubscribers.

Mailing lists have been proven to be the most quick and effective way to increase website traffic. It is the best method to put your name and brand in the minds of your potential customers and is the best way to maximize your return on marketing investments. - 16069

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