There is one very simple rule to remember when it comes to real estate marketing. It's not long, it's not complicated, it's really not more than one sentence. That rule is: the primary purpose of all your real estate marketing should be to generate real estate leads. It doesn't have to be your only purpose, but it should be your main purpose.
After all, real estate leads are the lifeblood of a real estate career, so if your real estate marketing isn't generating any, you're wasting your money. It is especially important that agents just starting out in the field begin generating leads immediately through marketing. Even agents who have been around the block can increase their income just by beefing up certain marketing efforts. Marketing should be a constant in the real estate field - even when money is short, you don't stop.
As a matter of fact, a slow period is exactly the time to start beefing up your marketing. After all, it means you don't have enough leads to convert into a steady stream of clients and income. Therefore you must make sure your real estate marketing is in full gear so that you will always have a full pipeline of leads to follow up with and convert into actual clients.
Most agents today have a website, so you can start with focusing some real estate marketing in that direction. After all, your website is one of the easiest ways to generate leads, since about 80% of people do some type of real estate research on the web first before speaking with a real estate agent. That is why you need to make sure your site is easily found and it has a call to action that will make people leave you their contact information.
There are several ways to generate leads on your website. You can offer a free service, such as a "free home value report" or an in depth article that guides a consumer through the buying or selling process. All the visitor needs to do is fill out a simple form to get this information. This way they get what they want, and you get a fresh lead in the form of contact information gathered from your website.
Your website is just one type of real estate marketing you can do to generate yourself more leads. You can also pay for an online lead generation service to supplement your own lead generating tactics. This can save you time and the hassle of setting up various forms of lead generation online. One pitfall of these services however is that some lead generation services are giving your lead out to other agents as well, so you may be competing for the same client with three other agents.
Not everybody searches for information online. Some people still do it the good old fashioned way, by visiting open houses, or searching through local real estate magazines. That's why it is important to still utilize more traditional real estate marketing tactics. For example, simply by leaving prices and MLS numbers out of your magazine ads, you can wind up garnering more calls for one ad than you did in the previous 6 months of ads. As long as you're always leaving out some piece of valuable information, you can always give potential leads a reason to get in contact with you.
There are plenty of other real estate marketing tactics you can use both online and off. Cold calling, for example, is still a great way to generate leads. The problem is, many agents hate to do it, so they don't. If you want to be as successful as possibly at real estate, you have to be willing to do the things others don't want to have to do, including cold calls. Remember, as long as your real estate marketing is generating you leads, it won't be a waste of money or time. - 16069
After all, real estate leads are the lifeblood of a real estate career, so if your real estate marketing isn't generating any, you're wasting your money. It is especially important that agents just starting out in the field begin generating leads immediately through marketing. Even agents who have been around the block can increase their income just by beefing up certain marketing efforts. Marketing should be a constant in the real estate field - even when money is short, you don't stop.
As a matter of fact, a slow period is exactly the time to start beefing up your marketing. After all, it means you don't have enough leads to convert into a steady stream of clients and income. Therefore you must make sure your real estate marketing is in full gear so that you will always have a full pipeline of leads to follow up with and convert into actual clients.
Most agents today have a website, so you can start with focusing some real estate marketing in that direction. After all, your website is one of the easiest ways to generate leads, since about 80% of people do some type of real estate research on the web first before speaking with a real estate agent. That is why you need to make sure your site is easily found and it has a call to action that will make people leave you their contact information.
There are several ways to generate leads on your website. You can offer a free service, such as a "free home value report" or an in depth article that guides a consumer through the buying or selling process. All the visitor needs to do is fill out a simple form to get this information. This way they get what they want, and you get a fresh lead in the form of contact information gathered from your website.
Your website is just one type of real estate marketing you can do to generate yourself more leads. You can also pay for an online lead generation service to supplement your own lead generating tactics. This can save you time and the hassle of setting up various forms of lead generation online. One pitfall of these services however is that some lead generation services are giving your lead out to other agents as well, so you may be competing for the same client with three other agents.
Not everybody searches for information online. Some people still do it the good old fashioned way, by visiting open houses, or searching through local real estate magazines. That's why it is important to still utilize more traditional real estate marketing tactics. For example, simply by leaving prices and MLS numbers out of your magazine ads, you can wind up garnering more calls for one ad than you did in the previous 6 months of ads. As long as you're always leaving out some piece of valuable information, you can always give potential leads a reason to get in contact with you.
There are plenty of other real estate marketing tactics you can use both online and off. Cold calling, for example, is still a great way to generate leads. The problem is, many agents hate to do it, so they don't. If you want to be as successful as possibly at real estate, you have to be willing to do the things others don't want to have to do, including cold calls. Remember, as long as your real estate marketing is generating you leads, it won't be a waste of money or time. - 16069
About the Author:
About the Author: Carina Healey is a marketing expert with over 15 years experience with a concentration in mortgage and realty services marketing. Her passions include real estate marketing, customer service techniques, internet marketing, copywriting for the web and search engine optimization. You can find out more about her professional experience from RealEstateMarketing.net.
