Friday, December 26, 2008

Building Your List

By Rick Freeman

No matter how spectacular your website may be, chances are good that few people will come back to the website unless you give them a reason to. As most people search the internet without a whole lot of planning or method, it can be easy for them to forget where they were ten pages ago. You might have great traffic, but if 1,000 visitors visit your website and never return, you lose an astonishing amount of potential revenue. If you had planned well, some of those visitors could have become customers. You'll want those customers to spend their money on your website again, and the best way to achieve this is by having them sign up for your mailing list.

Sadly, many website owners learn too late that offering great content is not enough. If you really want to have your visitors return to your website, the best way to do this is by having them subscribe to your mailing list. Even if they are in a hurry, many visitors will still choose to opt-in on your mailing list on their way off your website. Though they vary, your opt-in form should ask for the visitor's email address and name.

Your mailing list will allow you to follow up with your subscribers through email. You can get your subscriber to consider your offer, or endorse another offer to him or her. By getting as many visitors as you can to subscribe, you will increase your pool of potential customers and profit.

A simple way to build your list is through the writing of articles. The web is full of popular article directories, one of which is eZine articles, where people write and submit articles on a variety of topics.

Many enjoy the fruits of this viral marketing through article writing. It allows you to prove your worth by demonstrating your business expertise in your articles.

You'll build your mailing list through the resource box you attack to the articles. Among the things you should include in the resource or bio box are a small amount of detail about yourself, as well as your web site's address. To fully take advantage of this mailing list resource tool, make sure you include the URL that will send visitors to the place where they can sign up for the mailing list.

Presuming your articles are worth sharing, eZine will republish them and expose your resource box to many potential subscribers. Viral marketing doesn't get much easier than that. As long as you include the appropriate details with your articles, this easy method should be effective. - 16069

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