I've conversed with countless chiropractors at growth symposiums where I've been a key-note speaker. This has been happening for years now and I always hear the same sad tale; people are getting scammed by bad practice management consultants. These so-called gurus are pulling the wool over everyone's eyes and making a ton of money in the process. I have no respect for these companies that presume to help chiropractors fresh out of school, or even seasoned professionals, and only take their money and waste it. Times are too tough for people to have this happen to them. Why should the scammers be making all the money?
Hey, I'm not saying don't spend a lot on a consultant! When you spend a good deal of money on someone with experience and acumen that surpasses your own, and that person gets your business working at whole new heights, then that money is absolutely worth it. But this just isn't the case with pretty much any of these consultants. They don't live up to the amount of money they're being paid, and chiropractors are suffering. These groups try to scare you into utilizing their services, only to leave you with nothing in return. It's fraudulent, and it's got to stop.
When you decide that you need one of these practice management groups, you have to start by asking yourself specifically what your business needs. If you pass-up this hugely important step of the process, you risk working with someone who charges you an arm and a leg and has no expertise in your specific problems. I've seen too many businesses fall into this trap, and I don't want to see it any longer.
One of the biggest things to check for when you're finding a consultant that's right for you is whether they have verifiable testimonials. Do they have real people who are satisfied with the results they've had with that consultant? Make sure these aren't scripted testimonials, and that those smiling faces on the promo videos aren't just paid actors.
Say you've decided that you need to seriously amp-up your marketing online utilizing the goldmine of Web 2.0, and you want to find a consultant that can teach you how to do that. Go online to Google and search for "social media chiropractic marketing" and see what you find. When you get this specific, you may find someone who has the answers for you and you alone.
Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging.
If you are looking to stop being a victim and for your chiropractic practice to become recession-proof, you need to think outside of the conventional box that 95% of chiropractors reside in. I strongly recommend learning the newest social media / Web 2.0 marketing tactics. This is virtually an untapped new patient goldmine if harnessed correctly.
No one can experience the benefit of your expertise and practice unless they know you exist. There are probably countless people in your area right now who need your help but don't know you're there. Web 2.0 and social media marketing have the power to spread the word to these people, and increase your success during these hard times. - 16069
Hey, I'm not saying don't spend a lot on a consultant! When you spend a good deal of money on someone with experience and acumen that surpasses your own, and that person gets your business working at whole new heights, then that money is absolutely worth it. But this just isn't the case with pretty much any of these consultants. They don't live up to the amount of money they're being paid, and chiropractors are suffering. These groups try to scare you into utilizing their services, only to leave you with nothing in return. It's fraudulent, and it's got to stop.
When you decide that you need one of these practice management groups, you have to start by asking yourself specifically what your business needs. If you pass-up this hugely important step of the process, you risk working with someone who charges you an arm and a leg and has no expertise in your specific problems. I've seen too many businesses fall into this trap, and I don't want to see it any longer.
One of the biggest things to check for when you're finding a consultant that's right for you is whether they have verifiable testimonials. Do they have real people who are satisfied with the results they've had with that consultant? Make sure these aren't scripted testimonials, and that those smiling faces on the promo videos aren't just paid actors.
Say you've decided that you need to seriously amp-up your marketing online utilizing the goldmine of Web 2.0, and you want to find a consultant that can teach you how to do that. Go online to Google and search for "social media chiropractic marketing" and see what you find. When you get this specific, you may find someone who has the answers for you and you alone.
Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging.
If you are looking to stop being a victim and for your chiropractic practice to become recession-proof, you need to think outside of the conventional box that 95% of chiropractors reside in. I strongly recommend learning the newest social media / Web 2.0 marketing tactics. This is virtually an untapped new patient goldmine if harnessed correctly.
No one can experience the benefit of your expertise and practice unless they know you exist. There are probably countless people in your area right now who need your help but don't know you're there. Web 2.0 and social media marketing have the power to spread the word to these people, and increase your success during these hard times. - 16069
About the Author:
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