You made it at last. You developed a product, found all the keywords pertaining to it and are ready to go. Added to this you built a great website and have some stunning ads. You followed all Google's tutorials and used all their tools to make the best campaign possible. But one thing is bothering you, how can your expenses be more than your profits?
There are several reasons for this failure of your Adword campaign. However the most frequent mistake that people make is poor choice of keywords. The entire success of your campaign is dependent on having the correct keywords.
It is essential to target your keywords to your specified market. If you do not do this you can end up spending a great deal on useless traffic, none of who are even interested in your product.
Make use of the great tracking tools that Google provides with an Adwords campaign. These will tell you which ads are pulling in leads and which ones are failing. You will need to either discard or reformat ads that are not pulling. Especially check out the keywords, you will probably find that they are not targeted to your market. Do not immediately discard them in case there is a shift in the market.
After you have checked keywords on failing ads look at the ones you are using for successful ads. Compare the 2 and see which keywords are different. You can sometimes turn an ad around by some minor adjustments or even changing keywords.
Be careful to micro-manage your Adwords campaign and pay attention to every detail. This will save you a lot of money and wasted leads. Try to monitor your campaign biweekly or weekly on a regular basis. In this way you will be able to find and correct problems before they begin. You can save your money and campaigns this way. - 16069
There are several reasons for this failure of your Adword campaign. However the most frequent mistake that people make is poor choice of keywords. The entire success of your campaign is dependent on having the correct keywords.
It is essential to target your keywords to your specified market. If you do not do this you can end up spending a great deal on useless traffic, none of who are even interested in your product.
Make use of the great tracking tools that Google provides with an Adwords campaign. These will tell you which ads are pulling in leads and which ones are failing. You will need to either discard or reformat ads that are not pulling. Especially check out the keywords, you will probably find that they are not targeted to your market. Do not immediately discard them in case there is a shift in the market.
After you have checked keywords on failing ads look at the ones you are using for successful ads. Compare the 2 and see which keywords are different. You can sometimes turn an ad around by some minor adjustments or even changing keywords.
Be careful to micro-manage your Adwords campaign and pay attention to every detail. This will save you a lot of money and wasted leads. Try to monitor your campaign biweekly or weekly on a regular basis. In this way you will be able to find and correct problems before they begin. You can save your money and campaigns this way. - 16069
About the Author:
Brian Basch has been in the trenches of the pay per click bid management world for over 4 years. His methods of pay per click management has been instrumental in significantly improving returns for clients. Consider hiring Brian today.
