Marketers working on ad campaigns would do well to remember the unique power of multimedia presentations. Regardless of whether your advertisement is to be played on television, on the Internet or online, an audio-visual element can be quite helpful in boosting the effectiveness of your marketing. On the graphical end, you will want to ensure that all of your logos, photography, and video shoots all creatively and professionally done. In regard to the audio element of a multimedia presentation, one cannot underestimate the advantage bestowed upon marketers who hire distinctive, professional voice over actors and actresses.
There are a variety of marketing media in which an audio element can be present, and marketers developing material for any of these should consider the possibility of hiring skilled voice talent. Don't make the mistake of thinking you can just use someone you find around the office who enjoys public speaking-- voice over work requires a specialized set of skills and talents, and many in your audience will be able to distinguish between a professional and am amateur. With efficient sourcing and interviewing, finding a great professional voice actor or actress is relatively easy, and the benefits of hiring one are manifold. Here are some situations in which a unique, professional voice can bolster the efficacy of your marketing:
Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.
Business videos: Many marketers will find themselves developing business videos to be used internally. When you're introducing a new product or making a sales demonstration to your valued clients, you want to present your message with the greatest possible degree of professionalism. When it comes to staff, clients, and prospective customers engaged in your business videos, professional voice talent can give you the edge.
Training videos or tutorials. Videos made to be used with your new hires, introducing them to the organization or training them in aspects of their jobs, are also great places to put your best foot forward with professional voice work.
Telephone recordings. Those who do much of their business on the phone know the importance of projecting an image of professionalism, even when it comes to pre-recorded messages. Everyone has experienced the frustration of attempting to navigate a business's telephone answering system with only a series of mumbles to guide them-- don't subject your valued customers to this:;hire a professional to represent your organization to callers.
Online videos. Online videos are quickly becoming a popular alternative to commercials and radio segments, especially since they can cost much less to produce than conventional media. Online videos developed with a voice artist can help deliver a narrative, commercial statement, or even an announcement with a professional touch.
Whether you're creating marketing for the world at large, like YouTube videos, or simply materials for internal use in your own business, the right voice talent will make your message that much more powerful. - 16069
There are a variety of marketing media in which an audio element can be present, and marketers developing material for any of these should consider the possibility of hiring skilled voice talent. Don't make the mistake of thinking you can just use someone you find around the office who enjoys public speaking-- voice over work requires a specialized set of skills and talents, and many in your audience will be able to distinguish between a professional and am amateur. With efficient sourcing and interviewing, finding a great professional voice actor or actress is relatively easy, and the benefits of hiring one are manifold. Here are some situations in which a unique, professional voice can bolster the efficacy of your marketing:
Podcasting. Podcasts are becoming a popular addition to websites and blogs, and can help boost your brand, deliver important messages, and make it easy to highlight your products and services in the form of an announcement. Podcasts do not have to be recorded by a professional, but employing a vocal artist for the script can help you generate the right interest and help broadcast your message more effectively.
Business videos: Many marketers will find themselves developing business videos to be used internally. When you're introducing a new product or making a sales demonstration to your valued clients, you want to present your message with the greatest possible degree of professionalism. When it comes to staff, clients, and prospective customers engaged in your business videos, professional voice talent can give you the edge.
Training videos or tutorials. Videos made to be used with your new hires, introducing them to the organization or training them in aspects of their jobs, are also great places to put your best foot forward with professional voice work.
Telephone recordings. Those who do much of their business on the phone know the importance of projecting an image of professionalism, even when it comes to pre-recorded messages. Everyone has experienced the frustration of attempting to navigate a business's telephone answering system with only a series of mumbles to guide them-- don't subject your valued customers to this:;hire a professional to represent your organization to callers.
Online videos. Online videos are quickly becoming a popular alternative to commercials and radio segments, especially since they can cost much less to produce than conventional media. Online videos developed with a voice artist can help deliver a narrative, commercial statement, or even an announcement with a professional touch.
Whether you're creating marketing for the world at large, like YouTube videos, or simply materials for internal use in your own business, the right voice talent will make your message that much more powerful. - 16069
About the Author:
Author Terry Daniel is a Professional Voice Over Artist from Minneapolis, MN and Has Provided the Voice Talent for Hundreds of Projects and Advertisements Since 1991.
