Long Form Leads do cost less than Phone Interviewed leads, often much less. People regularly ask me if it is worth paying the extra money for the Phone Interviewed lead. Here is my thought process on choosing which mlm lead type to use.
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .
The live call center operator is really doing all the grunt work. the operator has to go through uninterested people, bad numbers, wrong numbers, people who are hesitant in picking up the phone to talk to a stranger, and many other variables in order to reach the live person that will go through the interview process and is interested in being followed up about a business opportunity.
One variable to consider is that the phone interviewed lead tends to be easier for a new marketer learning the trade. The new marketer will not undergo all the pre qualification leg work already done by the call center operator. In this case, paying more money for a Phone Interviewed Lead might be beneficial if prospecting time is of the essence to you.
However, if your bottom dollar is the determining factor in what kind of lead you want to purchase, a little tracking will need to be done.
Long Form Leads might be the way to go for you if you do not mind making 3 to 4 more times the amount of calls to the same amount of contacts. If you can convert enough of the prospects to where you are spending less money for what you receive back in commissions, then you might want to try the Long Form Leads to see how you like them.
Now you might have to rethink how much each lead is costing you, if you have to purchase a larger amount of Long Form Leads to achieve the same results with Phone Interviewed Leads.
I feel that the best course of action is a balanced once. Time and Money are both important and finding a blance between the two will allow to have more success. Do your homework on lead providers and look for lead specials as they are out there. - 16069
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .
The live call center operator is really doing all the grunt work. the operator has to go through uninterested people, bad numbers, wrong numbers, people who are hesitant in picking up the phone to talk to a stranger, and many other variables in order to reach the live person that will go through the interview process and is interested in being followed up about a business opportunity.
One variable to consider is that the phone interviewed lead tends to be easier for a new marketer learning the trade. The new marketer will not undergo all the pre qualification leg work already done by the call center operator. In this case, paying more money for a Phone Interviewed Lead might be beneficial if prospecting time is of the essence to you.
However, if your bottom dollar is the determining factor in what kind of lead you want to purchase, a little tracking will need to be done.
Long Form Leads might be the way to go for you if you do not mind making 3 to 4 more times the amount of calls to the same amount of contacts. If you can convert enough of the prospects to where you are spending less money for what you receive back in commissions, then you might want to try the Long Form Leads to see how you like them.
Now you might have to rethink how much each lead is costing you, if you have to purchase a larger amount of Long Form Leads to achieve the same results with Phone Interviewed Leads.
I feel that the best course of action is a balanced once. Time and Money are both important and finding a blance between the two will allow to have more success. Do your homework on lead providers and look for lead specials as they are out there. - 16069
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