Wednesday, December 24, 2008

Can You Make Money With Your Blog?

By Randy The Hermit

There are several types of business models that entrepreneurs use to make money blogging.

One of the most common ways is to sell advertising to companies and / or individuals that have a product or service that matchs your niche.

A similar but different method is to blog on a certain topic or in a certain niche wher you can suggest products or services to your readers in exchange for a commission.

Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If your main goal is to sell advertising, you can either you can use a third party system to generate your income or recruit your advertisers yourself and keep all the money.

Within the first group, many people make money blogging by selling space through Google's AdSense program.

This saves you the work of finding prospects and recruiting them to your advertising program.

But the income generated by using the third party services can be a lot lower then most bloggers expected.

Searching and finding your own clients willing to place sponsored ads on your blog definitely has the potential for creating a much better income but it will take more time and effort to get the ads on your blog.

If you have been in the industry that covers the topic of your blog you might find this a bit easier to accomplish if you contact your existing contacts.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

Some companies have their own blogs that they run in house to provide information about their products and services.

Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.

More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig. - 16069

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