The term SEO, or search engine optimization, is still an unknown to virtually everyone who doesn't work in that field. Most people have never even heard of the term nor know what it refers to. But the more interesting part is that even within the SEO industry, not everyone agrees on how best to approach the problems SEO sets out to solve.
Most everyone does agree on basic guidelines though. Guidelines like high site content, receiving and giving inbound and outbound links, proper meta tags and strong organization of the site. The problem is that there is no one formula that dictates the ratio or value of each of those things, so by its nature, SEO continues to be more of an art form than a scientific method. A good SEO provider is constantly juggling and balancing between all the factors as they carefully watch the movement of the website in the rankings.
Most professional SEO providers will provide their client a level of detailed in-depth report similar to one another. But that's where much of the similarity ends. While most will not have any outright conflicting advise, their content and their approach will be different. If you polled 10 providers for reports, you'd likely get 10 different versions.
This makes the industry exciting for the SEO organizations. It makes performing SEO well a challenge, not just a standard checklist that you can use. No magical software to plug the site into and get all the right answers. Every site is different. Every day at work is different. And not to mention the suspense of not knowing immediately if it is working. An SEO provider gets no grade except improved rankings and traffic for the client, which take time to build and fluctuate daily.
For an individual to perform successful SEO work on their own website is nearly impossible because of all the nuances involved these days. And things change regularly, in fact so rapidly that only an experienced SEO provider with an extensive performance history is likely to be able to keep up with them. The best way to assure success is to check out providers and look at their track record. - 16069
Most everyone does agree on basic guidelines though. Guidelines like high site content, receiving and giving inbound and outbound links, proper meta tags and strong organization of the site. The problem is that there is no one formula that dictates the ratio or value of each of those things, so by its nature, SEO continues to be more of an art form than a scientific method. A good SEO provider is constantly juggling and balancing between all the factors as they carefully watch the movement of the website in the rankings.
Most professional SEO providers will provide their client a level of detailed in-depth report similar to one another. But that's where much of the similarity ends. While most will not have any outright conflicting advise, their content and their approach will be different. If you polled 10 providers for reports, you'd likely get 10 different versions.
This makes the industry exciting for the SEO organizations. It makes performing SEO well a challenge, not just a standard checklist that you can use. No magical software to plug the site into and get all the right answers. Every site is different. Every day at work is different. And not to mention the suspense of not knowing immediately if it is working. An SEO provider gets no grade except improved rankings and traffic for the client, which take time to build and fluctuate daily.
For an individual to perform successful SEO work on their own website is nearly impossible because of all the nuances involved these days. And things change regularly, in fact so rapidly that only an experienced SEO provider with an extensive performance history is likely to be able to keep up with them. The best way to assure success is to check out providers and look at their track record. - 16069
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