The processes involved in online marketing can be too overwhelming for those who are just starting in this business. First, you must be able to identify, understand, and reach out to your target market. Second, you must get them into action by availing themselves of your products or services. But sometimes, even when you clearly comprehend your target market's needs, there is still no guarantee that you can encourage or convert them accordingly. This article provides useful ways to improve your conversion rates using Google Adwords campaign and ultimately bring in your website's targeted traffic.
Google Adwords pioneer Perry Marshall encourages affiliate marketers and Internet advertisers to make the most of Google Adwords by testing multiple ads against each other, using innovative research methods to track down keywords that convert, and writing clear and concise ads that resonate with the viewer.
Improve conversions using Google Adwords with these six more ways:
1. Use the 'dynamic keyword' feature to let Google write your headline. If you're not sure how to write your headline, or what keywords to use, select the 'Dynamic Keywords' feature when writing your add where Google will place the search term your visitor type din the search box as the headline. This ad may stand out to a reader who typed in that particular word or phrase, instantly making the ad more 'relevant' to them.
2. Track conversions by changing only ONE word whenever testing ads against each other. As suggested by Perry Marshall, you can separate test ads to monitor their conversion rates. After the assessment, you can confidently point out the most effective ad. By means of modifying one word in the body copy's headline or keyword, you can find out what interests your visitors the most.
3. Never run your ads in the Content network instantaneously. If you are just starting, it is advisable to turn this feature off as this may not immediately provide you with the intended website traffic. What you can do instead is to take note of the basic search results pages.
4. Apply the geographic targeting feature. If your goal is to sell products or services locally, then this feature helps you achieve just that. This allows you to reach out to the target market based on their location. Take note that a good number of businesses do not have a target market at international or global level hence advertising may not be applicable in that. In addition, you will definitely have a soaring number of traffic to your website once you refine your Adword reach.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy. - 16069
Google Adwords pioneer Perry Marshall encourages affiliate marketers and Internet advertisers to make the most of Google Adwords by testing multiple ads against each other, using innovative research methods to track down keywords that convert, and writing clear and concise ads that resonate with the viewer.
Improve conversions using Google Adwords with these six more ways:
1. Use the 'dynamic keyword' feature to let Google write your headline. If you're not sure how to write your headline, or what keywords to use, select the 'Dynamic Keywords' feature when writing your add where Google will place the search term your visitor type din the search box as the headline. This ad may stand out to a reader who typed in that particular word or phrase, instantly making the ad more 'relevant' to them.
2. Track conversions by changing only ONE word whenever testing ads against each other. As suggested by Perry Marshall, you can separate test ads to monitor their conversion rates. After the assessment, you can confidently point out the most effective ad. By means of modifying one word in the body copy's headline or keyword, you can find out what interests your visitors the most.
3. Never run your ads in the Content network instantaneously. If you are just starting, it is advisable to turn this feature off as this may not immediately provide you with the intended website traffic. What you can do instead is to take note of the basic search results pages.
4. Apply the geographic targeting feature. If your goal is to sell products or services locally, then this feature helps you achieve just that. This allows you to reach out to the target market based on their location. Take note that a good number of businesses do not have a target market at international or global level hence advertising may not be applicable in that. In addition, you will definitely have a soaring number of traffic to your website once you refine your Adword reach.
5. Don't use 'www' in your URL link. You don't have to use the 'www' for the link URL, so you can save those extra characters for your website extension instead. This looks better visually, and may encourage more clicks because people will get a fair idea of what they are clicking to when they click on the ad. Just make sure that the link does in fact go to a landing page or sales page so you can make that sale or capture the lead within a few clicks.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy. - 16069
About the Author:
Marketing with Google Adwords is an effective technique that most websites can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords - and there are several good training guides available online.
