I believe one of the best copywriters who ever lived was Gary Halbert. He wrote some of the most profitable letters and space ads on history. And, on top of all that, he was a fantastic teacher of copywriting as well.
A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing.
What's the best course of action?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
Easy does it best.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
Look, if you don't want to become a top notch copywriter and don't have time to learn all the formulas, etc. then swiping is the way to go. All you have do is learn how to do it right.
When you do, here's what'll happen as a result...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
The moral of the story is: start swiping. - 16069
A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing.
What's the best course of action?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Take your notes and write that report on horse racing. And this report will contain the best of the best tips, secrets and tricks that you took out of the books and reports you read. The final result is a valuable report packed with great information horse racing fans will love.
Easy does it best.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
Look, if you don't want to become a top notch copywriter and don't have time to learn all the formulas, etc. then swiping is the way to go. All you have do is learn how to do it right.
When you do, here's what'll happen as a result...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The effectiveness of your ad will increase. By using a proven template you boost your chances of writing a winning promotion. That's why using swipes is such a powerful concept.
The moral of the story is: start swiping. - 16069
About the Author:
Discover How To Write Ads that generate profits and other direct marketing secrets when going to www.JohnAnghelache.com.
