If your struggling to sell homes because of the recession, you may be forced to reinvent your business by pursing today's demand. You probably realize that this real estate market is significantly different than the real estate market from two years ago.
To make money in this crazy market, you need to spend some time studying your local real estate market. It is imperative that you understand where the demand is before you run any advertisement or list any home.
The same holds true for you in your real estate sales business. Don't decide to specialize in a certain market or segment of the market without studying the demand. One agent, in Ohio, told me they wanted to specialize in selling homes priced $400,000 to $800,000. Their reasoning was that they would make more commissions from a smaller number of home sales. This makes sense on the surface.
Many agents are trying to sell homes in the wrong market segments. For example, one agent I know is still trying to sell high end homes when the demand for these homes has evaporated.
1. For homes that are selling today, what styles are they?
1. What types of homes are selling TODAY?
3. What cities have the most home sales?
4. For the homes sold, what size are they?
4. What is the average square footage of the majority of homes sold?
5. Who is buying these homes?
6. What agents seem to be successful closing deals?
7. What marketing strategies are agents using to get new clients today?
Use your MLS to study recent sales. Don't waste time looking at active listings. Focus on home sales that have closed recently. Study these homes to find demand in your market. Use the MLS information to direct where you focus your marketing and sales efforts. Prepare new advertisements targeting the prospects who are actually buying and selling homes today. Use the recent home sale activity from your MLS to pinpoint where the demand is for your business. - 16069
To make money in this crazy market, you need to spend some time studying your local real estate market. It is imperative that you understand where the demand is before you run any advertisement or list any home.
The same holds true for you in your real estate sales business. Don't decide to specialize in a certain market or segment of the market without studying the demand. One agent, in Ohio, told me they wanted to specialize in selling homes priced $400,000 to $800,000. Their reasoning was that they would make more commissions from a smaller number of home sales. This makes sense on the surface.
Many agents are trying to sell homes in the wrong market segments. For example, one agent I know is still trying to sell high end homes when the demand for these homes has evaporated.
1. For homes that are selling today, what styles are they?
1. What types of homes are selling TODAY?
3. What cities have the most home sales?
4. For the homes sold, what size are they?
4. What is the average square footage of the majority of homes sold?
5. Who is buying these homes?
6. What agents seem to be successful closing deals?
7. What marketing strategies are agents using to get new clients today?
Use your MLS to study recent sales. Don't waste time looking at active listings. Focus on home sales that have closed recently. Study these homes to find demand in your market. Use the MLS information to direct where you focus your marketing and sales efforts. Prepare new advertisements targeting the prospects who are actually buying and selling homes today. Use the recent home sale activity from your MLS to pinpoint where the demand is for your business. - 16069
About the Author:
Rob Minton, who reinvented his real estate sales business to sell multiple homes to a handful of clients has written a very practical book on how real estate agents can sell more homes For a limited time, you can download his entire book for free by visiting Renegade Millionaire Strategies for Real Estate Agents
