Thursday, January 29, 2009

Grow Your Business By Using A Prospecting Firm

By Terry Stanfield

Tough times causes anyone to look more closely at the bottom line and how any resources can be changed to improve profits. A prospecting firm can be one such resource. This article will explain why you will want to look at a prospecting company to gain more sales at a lower cost.

Tough economic times makes you want to keep your staff as productive as possible. With sales, the key is to focus upon what you are good at doing. If you are more successful at closing sales, using a prospecting company will allow you more opportunities to close business, thus lowering your cost per client.

Using a prospecting company can allow you to spend less time on the phone with uninterested customers. You can focus yourself on those activities which help grow your business.

Many businesses do not have a very unstable business pipeline. Using a prospecting company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.

The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.

Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.

Businesses or individuals often are more receptive to ways to save money during a recession. outbound telemarketing firms can have greater success due to this cost consciousness during tough econmic times than during an economic boom.

With marketing budgets decreasing, few of your competitors will be apt to do business over the telephone. Using prospecting companies can allow you to increase your market share so that your sales increase either at that point or in the future when buyers reopen their wallets.

Using an outbound prospecting company can be very simple for you track and see how much it costs for you to get new clients. You can build a fixed number into your budget so that you can achieve a certain number of new clients.

You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line. - 16069

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