In the time before the Internet, marketing using articles was an effective method for promoting products and services. The need for well written articles and newsletters has exploded with the new online options that include newsletters, ezines, and web sites. Due to this marketing with articles has grown in popularity.
The practice of providing good-written contents to epublishers and websites for the exchange of a blurb about the authors contact information and business is said to be as article marketing. The business owners website is normally included as a link by these "bios".
Offering your own content for publishing is essentially the same as obtaining free advertising spots on web sites across the globe. Being able to target the correct market, and keep costs to an absolute minimum creates an excellent and efficient method of business communication.
Article marketing actually tries to engage an actively interested audience instead of email mass marketing which never was able to capture more than a one percent success rate. In article marketing the readers will have opted in by their own free will by either visiting the content website or having previously agreed to receive an email magazine. Due to this, these readers are by nature more willing to read and trust the articles provided and hence they are more willing and likely to visit the author's website to read more and possibly even make a transaction.
When a publisher decides to use an article they commonly have a market of possible purchasers. When readers take interest in an article they may also be interested in purchasing the services and products that relate to that article. The cost to acquire a list of these targeted leads would be unspeakable. Creating an article only requires putting in the time necessary to create it.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author's bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
A further improvement to conversion rates can be made by providing an email address that readers can contact to subscribe to the author's newsletter or website. It is best to make this action as simple as possible to increase the chances of readers opting in. Then an auto-responder can send automated messages to those who've signed up that point out certain features of the author's website they might be interested in.
By giving publishers in related fields access to certain content, a business can expect an increase in website traffic at minimal cost, qualified lead production, and a significant improvement in brand awareness and sales. - 16069
The practice of providing good-written contents to epublishers and websites for the exchange of a blurb about the authors contact information and business is said to be as article marketing. The business owners website is normally included as a link by these "bios".
Offering your own content for publishing is essentially the same as obtaining free advertising spots on web sites across the globe. Being able to target the correct market, and keep costs to an absolute minimum creates an excellent and efficient method of business communication.
Article marketing actually tries to engage an actively interested audience instead of email mass marketing which never was able to capture more than a one percent success rate. In article marketing the readers will have opted in by their own free will by either visiting the content website or having previously agreed to receive an email magazine. Due to this, these readers are by nature more willing to read and trust the articles provided and hence they are more willing and likely to visit the author's website to read more and possibly even make a transaction.
When a publisher decides to use an article they commonly have a market of possible purchasers. When readers take interest in an article they may also be interested in purchasing the services and products that relate to that article. The cost to acquire a list of these targeted leads would be unspeakable. Creating an article only requires putting in the time necessary to create it.
Business owners can up their conversion rates even more by providing a link to specific bits of information in the author's bio. Instead of linking to the home page, authors can include a link to an external article hosted on their own site that provides more detail on the topic at hand. Visitors are more likely to search for specific information in addition to what is provided on the initial page.
A further improvement to conversion rates can be made by providing an email address that readers can contact to subscribe to the author's newsletter or website. It is best to make this action as simple as possible to increase the chances of readers opting in. Then an auto-responder can send automated messages to those who've signed up that point out certain features of the author's website they might be interested in.
By giving publishers in related fields access to certain content, a business can expect an increase in website traffic at minimal cost, qualified lead production, and a significant improvement in brand awareness and sales. - 16069
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
