Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To fare better at advertising on Google via PPC, you need to know a few points;
Select Your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Write your PPC ad
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Devising Your PPC Campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Monitor Your Statistics
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be ruthless
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your maths
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Results
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 16069
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
You need to pay to do advertising using PPC. Cost will be incurred when someone clicks on your advertisements. Cost you pay per click starts from a few cents. You can set a limit to the amount you want to pay for each click and the daily amount you want to spent on PPC advertising.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To fare better at advertising on Google via PPC, you need to know a few points;
Select Your Keywords
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are various tools you can use to determine which Keyword to use. You can go to www.google.com/keywords to search for other popular keywords to use, as well as the average search volume for each keyword. After you chose a few keywords you wish to use, compare it at www.google.com/trends to view which is a better keyword to be used.
Write your PPC ad
- Headline
You must give readers a reason to click on your advertisement rather than competitors'. First of all, you need a headline that is able to capture reader's attention. Try different combination of headlines, if you find that the click through rate is not up to your expectation.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Devising Your PPC Campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
You will also need to do your calculations like break even point, return on investment (ROI), Pay per action. These data will help you analyze your website and use for improvement on the subsequent article.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
Your ad should appear in the first few pages of natural search results. You will probably get more serious people looking for solution when your ad appear in the2-4 position in the page if they are willing to click your ad, chances are that the traffic into your website will be more targeted.
Step 2: Monitor Your Statistics
Make use of your website statistics to understand your crowd. Learn how they behave so you can target your marketing efforts to suit your target audiences.
Step 3: Be ruthless
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your maths
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Results
After executing your Google PPC campaign you need to regularly review your results. You can access detailed reports; how many times your advertisement was clicked, the maximum cost-per-click for each keyword, etc.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 16069
About the Author:
MLM Absolute provides a liabrary of resources of resources for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
