Tuesday, January 20, 2009

Google's Adwords: Give Your Website High-visibility For Low Cost

By Don Bethune

If you currently operate a website, Google Adwords provides an inexpensive way to get free website traffic as well as low cost web site traffic. Setting up an account is an incredibly easy task. Once your account is set up Google will immediately begin placing your ads on content-specific and geographical specific websites and blogs across the Internet.

One of the best features Google Adwords has to offer is that we only charge per click. And since the URL of your website is displayed in plain text, a lot of people will simply manually enter the address to your site without clicking the ad! Effectively giving the most traffic volume for the least amount of money - which is more profit for your business.

Google Adwords is an inexpensive and effective alternative to traditional marketing with several advantages. Adwords will not only help you increase traffic volume to your site, but can also shape this volume specific to, for example, geographical location or even the time of day. This might allow a company selling winter clothing to only target those areas that have had snow, or a customer support company to only advertise during working hours when their employees are available. Adwords won't settle for just bringing more people to your site, Adwords endeavours to get more of the right type of people for your business, to your site.

Do you have a product or service that is only available in Canada? You can specify to Google Adwords that you only want to get website traffic from Canadian users. Theyall take care of the rest being certain to not display your ads to consumers in the United States. Since many businesses have a separate Canadian and American website with applicable currency and shipping information, this might be very beneficial to you.

Free website traffic may also result from search engines ranking your website higher as your ads are displayed on Google, Blogs, and other websites. I found out that one of the best ways to get your website ranked in the search engines is to begin running ad campaigns within Google. Theyall index your website much faster than if you are relying on back links and organic indexing.

What makes this form of advertising so appealing to consumers and advertisers is the simplicity of the ads. Google allows four lines of text. The first line is your headline, such as Event Planner Website. There is a maximum of twenty five characters allowed for this line. Next are the two informational lines. Each of these lines allow up to thirty five characters. Finally, the last line is reserved for your url name.

Msst users who find see the Ad do not want to navigate away from their current page, and so will often simply type your website into a search engine. Whereas others will actually click on the ad itself. But you will only ever be charged for what has been agreed, in other words you could set a budget of $5 (minimum amount per month) and not be charged for any ad clicks over that amount.

Give Google Adwords a go today to immediately reap the benefits. Our users are convinced Adwords is the only way to get highly targeted, large volume traffic to their websites for little cost. Our new-user rates are actually the cheapest in the industry, so why don't you let Google Adwords help the right people find your business and get exposure to billions. - 16069

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