Well you are finally at the top of the mountain. You have done all the leg work; positioning your ads, selecting keywords, studying bidding options and doing your marketing research. added to this is the fact that you have been smart enough to utilize Google's great keyword research tools. You seem to have set up your advertising campaign for the next 6 months! Now what else is left to do?
The next thing to do is to roll up your sleeves and be prepared to get down to some hard work. Setting up your campaign is the easy part. Now you will have to maintain your great campaign and be sure it is productive. You can do this in several ways.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
It is critical to your Adword campaign that you pay attention to every detail and monitor it well. A failing ad can drain your budget, fast. It will distract you from your productive ads and have you chasing ineffective leads. Let's face it you will still be paying for clicks to a bad ad.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.
There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.
To be successful with your Adwords campaign, you will need to keep a close eye on it. Of course the success or failure of your campaign will have an important impact on your business. Be sure to pay detailed attention to the management of your campaign to ensure the ongoing success of your business. - 16069
The next thing to do is to roll up your sleeves and be prepared to get down to some hard work. Setting up your campaign is the easy part. Now you will have to maintain your great campaign and be sure it is productive. You can do this in several ways.
The first one is by tracking every detail of your ad. There is a great tracking system on Adwords itself. Just looking at your campaign will tell you which keyword is bringing in traffic and you can also set up the system to track sales conversions, if you have your own product or service. You can co-ordinate this with your website tools to track leads and sales.
It is critical to your Adword campaign that you pay attention to every detail and monitor it well. A failing ad can drain your budget, fast. It will distract you from your productive ads and have you chasing ineffective leads. Let's face it you will still be paying for clicks to a bad ad.
So how do you fix an unproductive ad? If it is placed well, within the first 5-10 pages, and is drawing traffic but no sales, you may want to target your keyword better. It is very tempting to use a broad based keyword to draw in the traffic.
Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.
There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.
To be successful with your Adwords campaign, you will need to keep a close eye on it. Of course the success or failure of your campaign will have an important impact on your business. Be sure to pay detailed attention to the management of your campaign to ensure the ongoing success of your business. - 16069
About the Author:
Brian Basch has been actively involved in the area of adwords management for a long time and maintains a website about adwords consultant where you can get answers to the rest of your questions.
