Search Engine Optimization (SEO) refers to a series of techniques by which websites are deliberately promoted through tactics designed to gain the attention of search engines, thus boosting the sites to the top of the search engine lists. Small organizations rely on an inhouse webmaster or often an outside 'website guy' to maintain their site, but larger companies may employ entire departments to work specifically on web marketing and SEO. Most new webmasters and web developers recognize the importance of using SEO but many don't know how to start the process.
Keyword research is a good place to start in SEO. When developing a plan for marketing your site with SEO, the keyword research must work in harmony with the web content. Content must be written with your designated keywords in mind so that they will be noticed by the search engines.
Internet articles are one of the many different external places where you will be using your set of preferred keywords. In them, you will want to repeat the keywords several times, while avoiding using them excessively. The point is to get the words out there and noticed by the search engines, while still maintaining the integrity of the article.
There are a few tricks that many SEO professionals use with regard to keywords. Sometimes if you use synonyms the message will be the same, but the engine will read it differently. Capitalization of words is another technique to gain attention. Each of us has misspelled a word when doing a web search and have ended up on some strange webpage. This technique of misspelling words deliberately is also used by web developers to attract attention to their sites.
Ultimately the question will eventually come to how you choose your keywords. And there is no clear answer for that. You must know your website and its message clearly and envision what other people would think of when they are trying to find you. There are resources that provide the lists, but at the end of the day, you must provide your own keywords, because your website is yours more than anyone else's. - 16069
Keyword research is a good place to start in SEO. When developing a plan for marketing your site with SEO, the keyword research must work in harmony with the web content. Content must be written with your designated keywords in mind so that they will be noticed by the search engines.
Internet articles are one of the many different external places where you will be using your set of preferred keywords. In them, you will want to repeat the keywords several times, while avoiding using them excessively. The point is to get the words out there and noticed by the search engines, while still maintaining the integrity of the article.
There are a few tricks that many SEO professionals use with regard to keywords. Sometimes if you use synonyms the message will be the same, but the engine will read it differently. Capitalization of words is another technique to gain attention. Each of us has misspelled a word when doing a web search and have ended up on some strange webpage. This technique of misspelling words deliberately is also used by web developers to attract attention to their sites.
Ultimately the question will eventually come to how you choose your keywords. And there is no clear answer for that. You must know your website and its message clearly and envision what other people would think of when they are trying to find you. There are resources that provide the lists, but at the end of the day, you must provide your own keywords, because your website is yours more than anyone else's. - 16069
About the Author:
If you are a company in need of tips on search engine optimisation to promote your website, then be sure to visit www.SEOMoves.com. They are the SEO company Australia has given high regard to as a purveyor of SEO services. They'll give you simple answers to your challenging questions.
