Saturday, January 3, 2009

Posting To Your Blog With Relevance And Voice

By Don Bethune

The information you choose to offer in your blog, and how you go about presenting it is ultimately what determines the tone of your website. Doing so properly can be a financially rewarding home based business. What is your personal area of expertise? Is it political in nature, or social? Visitors to your blog demand that you offer concise reports of information as it occurs. Often, they wish to offer their own opinions on the happenings. During this Novembers elections, it was the blogs who were often first to break news. Often, they did so before most major news outlets. Thus, visitors of your blog rely on your updates and opinions to offer them what the aforementioned news outlets are not.

Most of the posts in your blogs should be on recent subject matter. Personal voice in your blogs sets you apart from the pack. The primary way for users to access your information is either through affiliates websites, personal rss feeds, or on mobile web browsers. While entries do not have to be lengthy, they should be frequent if you want to encourage the readers to return.

For example, in the midst of Hurrican season, meteorological blogs offer consolidate information from a number of places, into a single comprehensive location. These meteorological blogs update more frequently than popular news media, and in some cases update data immediately. The information coming in needs to be restated in a manor that is concise and makes sense to the reader. This information can be found easily on a number of websites which keep a live feed of this kind of information constantly updating for you to interpret and post for your readers.

Weather websites generally link to blogs that offer specialized information. Such as a blog about hurricane happenings, or a tropical storm occurrence in a specific area. These blogs update as frequently as new information is available. Especially in areas of information which change constantly in regards to a specific location. Although your readers may not be in this area, they still may have a vested interests in the occurrences taking place there.

During times like hurricane season, a meteorological blog will update more frequently to address readers comments and questions. A recent hurricane, Hurricane Gustav had several thousand blog viewers respond to blog updates in a variety of blog locations. These users have a desire to know what is occurring as it occurs. Sometimes, these blogs will even see increased activity from users outside of their country of occurrence.

Technical blogs post new information as soon as any source makes it available. Blogs following occurrences in places like the stock market will update daily. Personal blogs on social networking sites like myspace will update as relevant information occurs to the individual, or when they wish to hear feedback from their readers on a particular subject.

The voice and relevance of your posts is what will keep your readers returning to your blog. Links to affiliates who market through your blog may offer you extra income, but can also distract readers from your information. Readers are ultimately coming to you for this information. However, offering links that relate to mutual interests that you and your reader share can be mutually beneficial.

Keep affiliate marketing program material, such as home business opportunities inserted in the margins or in areas readers can choose to explore. Keep your own posts on topic, or off topic as that may be. Itas your personality and expertise that keeps readers coming back. - 16069

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